$2 Billion Not Enough?

EA Sports–It’s in the game! You know that line if you’ve ever played a minute of video games and heard the ad on TV. It’s an ad for Electronic Arts Inc., a popular video game publisher that makes impressive video games for consoles and PCs. It’s also the company that’s making its third offer deadline to Take-Two Interactive Software Inc., one of its smaller competitors.

EA has offered Take-Two $25.74 per share. But Take-Two’s shares have been trading over $26 a share, and has so far spurned the offer.

At least one expert thinks Take-Two will probably get a couple more dollars per share out of the deal, which would make sense.

Take-Two is famous for GTA, or Grand Theft Auto, a popular yet controversial game that just came out with Grand Theft Auto IV. The game was the highest selling game in history, much of the sales from buyers of its previous three GTAs. Being that GTA brought in $500 million, Take-Two may be right in holding out for more that EA’s $2 Billion.